Hello Yellow
A vibrant campaign identity encouraging support for young people's mental health.
Client
YoungMinds
Services
Campaign Identity Art Direction Social Campaign In-store POS Brand Guidelines
Sector
Non Profit
Agency
Whippet, London
Challenge
Refresh the Hello Yellow campaign with a vibrant identity that inspired participation while supporting an important cause.
Refresh the Hello Yellow campaign with a vibrant identity that inspired participation while supporting an important cause.
Refresh the Hello Yellow campaign with a vibrant identity that inspired participation while supporting an important cause.
Approach
Developed the logo mark, design system, campaign assets and photography direction using a positive, optimistic visual language. Inspired by a speech bubble, the logo became a key graphic representing the power of every young person's voice, encouraging them to speak up, be heard and know they're not alone.
Developed the logo mark, design system, campaign assets and photography direction using a positive, optimistic visual language. Inspired by a speech bubble, the logo became a key graphic representing the power of every young person's voice, encouraging them to speak up, be heard and know they're not alone.
Developed the logo mark, design system, campaign assets and photography direction using a positive, optimistic visual language. Inspired by a speech bubble, the logo became a key graphic representing the power of every young person's voice, encouraging them to speak up, be heard and know they're not alone.
Solution
Delivered a cohesive campaign identity that united digital, print and event communications, helping raise awareness and encourage support for young people's mental health.
Delivered a cohesive campaign identity that united digital, print and event communications, helping raise awareness and encourage support for young people's mental health.
Delivered a cohesive campaign identity that united digital, print and event communications, helping raise awareness and encourage support for young people's mental health.
