By bringing a national mental health campaign to life, 2024 became Hello Yellow’s most successful year, engaging more than 8,300 supporters and 6,956 schools while raising £383,000.
Client
YoungMinds
Role
Brand Identity Art Direction Brand Guidelines
Sector
Non Profit
Agency
Whippet, London
I helped refresh the identity for Hello Yellow, YoungMinds’ annual awareness and fundraising campaign. Built around the idea that every young person deserves to feel heard, I created a speech bubble device that became the foundation of the visual language. We evolved the campaign’s yellow into a brighter, more optimistic shade and paired it with authentic photography, art directed to weave yellow naturally through clothing and styling. A bold iconography system, inspired by the speech bubble, completed a distinctive identity that could flex across schools, digital communications and retail partnerships.
