M&S Worklife

Building an internal brand to inspire, support and empower colleagues.

Client

Marks & Spencer

Services

Brand Identity Visual Identity System Art Direction Brand Guidelines Internal Communications

Sector

Retail

Agency

Whippet, London

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Challenge

Bring colleague wellbeing, learning and development together under a single internal brand.

Bring colleague wellbeing, learning and development together under a single internal brand.

Bring colleague wellbeing, learning and development together under a single internal brand.

Approach

Created a flexible identity system that combined bold typography, vibrant colour and authentic imagery to support communications across the business.

Created a flexible identity system that combined bold typography, vibrant colour and authentic imagery to support communications across the business.

Created a flexible identity system that combined bold typography, vibrant colour and authentic imagery to support communications across the business.

Solution

Established a recognisable internal brand that unified colleague communications through a consistent and scalable visual language.

Established a recognisable internal brand that unified colleague communications through a consistent and scalable visual language.

Established a recognisable internal brand that unified colleague communications through a consistent and scalable visual language.