The CRM and digital campaign programme lifted customer engagement, deepened the partnership and opened up a wider role in shaping Hyundai’s web experience.
Client
Hyundai Australia
Role
Creative Direction Digital Campaign Design UX/UI Design CRM Email Design Paid/Organic Social Creative
Sector
Automotive
Agency
Affinity Advertising, Sydney
The vision was to develop targeted digital campaigns in collaboration with senior strategists, using CRM, digital advertising and social content to engage customers at key moments throughout the year.
