The digital campaign programme, which explored a range of creative and strategic approaches, increased customer engagement, strengthened the partnership and opened up opportunities to play a wider role in shaping Hyundai’s online experience.
Client
Hyundai Australia
Role
Creative Direction UX/UI Design Digital Campaign & CRM Design Paid/Organic Social Creative
Sector
Automotive
Agency
Affinity Advertising, Sydney
The goal was to create engaging digital campaigns that extended customer reach while maintaining consistency with Hyundai’s global brand identity.
Using Hyundai’s digital toolkit as a starting point, I worked alongside senior strategists to develop a series of targeted digital campaigns. This included photography selection, new layouts for web and email, online advertising and social content designed to engage customers at key moments throughout the year.
The success of the campaigns led to increased customer engagement and an expanded partnership with Hyundai’s digital agency. This opened up opportunities to influence the wider creative direction of Hyundai’s website, alongside ongoing CRM and digital campaign activity.
