A consistent suite of communications was delivered that balanced confident lifestyle photography with technology, helping to build recognition and awareness across the retail experience.
Client
Sony
Role
Brand Development In-store & Exhibition Design Guidelines & Best Practice
Sector
Technology
Agency
Haygarth London
I helped design and develop the campaign collateral for the launch, building awareness and engagement across the retail environment. My role covered both customer and staff-facing communications, including in-store displays, POS, competition materials, exhibition stands and best-practice guidelines.
