Sony Smartwear

Bringing Smartwear into the real world

Client

Sony

Services

Brand Elevation Visual Design In-store & Trade Show Collateral Guidelines & Best Practice

Sector

Technology

Agency

Haygarth London

Sony Smartwear campaign

Challenge

Extend Sony Smartwear’s campaign into physical retail and trade show environments.

Extend Sony Smartwear’s campaign into physical retail and trade show environments.

Approach

Adapted and enhanced the creative across posters, experiential spaces, postcards and best-practice guidelines.

Adapted and enhanced the creative across posters, experiential spaces, postcards and best-practice guidelines.

Solution

Delivered a connected set of assets that brought the campaign to life across in-store and event touchpoints.

Delivered a connected set of assets that brought the campaign to life across in-store and event touchpoints.