Fin Choice
Brand identity design for a mortgage and financial planning agency based in Sydney.
Client
Affinity Media Sydney
Services
Brand Strategy Visual Identity Brand Refresh & Rebrand Sub-Brand Development Design Systems & Guidelines
Industries
Finance
Agency
Affinity Media Sydney
This project involved a brand refresh for Mortgage Choice, retaining the existing logo while evolving the visual system through colour, graphics, and typography. It also included developing the identity for sister brand Fin Choice using the Mortgage Choice master logo to create a sub-brand aligned with the parent brand while establishing its own distinct presence.
