Important financial choices, clearer and more confident.

Important financial choices, clearer and more confident.

Keeping Fin Choice recognisable, the refreshed financial services identity also gave it a more confident presence.

Client

Affinity Media Sydney

Role

Brand Strategy Brand Refresh Sub-Brand Development Design System & Guidelines

Sector

Finance

Agency

Affinity Advertising, Sydney

Fin Choice brand identity

I evolved the visual system through colour, graphics and typography within a shared brand family.