Fin Choice

A clearer identity for financial choice

Client

Affinity Media Sydney

Services

Brand Strategy Visual Identity Brand Refresh & Rebrand Sub-Brand Development Design Systems & Guidelines

Sector

Finance

Agency

Affinity Advertising Sydney

Challenge

Refresh Mortgage Choice while creating a distinct sister brand for Fin Choice within the same family.

Refresh Mortgage Choice while creating a distinct sister brand for Fin Choice within the same family.

Approach

Evolved the visual system through colour, graphics and typography, then adapted the masterbrand into a clear sub-brand identity.

Evolved the visual system through colour, graphics and typography, then adapted the masterbrand into a clear sub-brand identity.

Solution

Built a cohesive brand system that retained recognition while giving Fin Choice its own confident presence.

Built a cohesive brand system that retained recognition while giving Fin Choice its own confident presence.