Barclaycard

Clarifying everyday card benefits

Client

Barclaycard

Services

Print Design

Sector

Advertising & Marketing

Agency

Iris Worldwide

Barclaycard print campaign

Challenge

Communicate Barclaycard’s product benefits clearly within a refreshed brand system.

Communicate Barclaycard’s product benefits clearly within a refreshed brand system.

Approach

Designed print materials focused on simple messaging, clear hierarchy and user-friendly explanations of key offers.

Designed print materials focused on simple messaging, clear hierarchy and user-friendly explanations of key offers.

Solution

Delivered a suite of collateral that made cashback, APR, interest and contactless benefits easier to understand.

Delivered a suite of collateral that made cashback, APR, interest and contactless benefits easier to understand.