Bensons for Beds

Creating a modern identity for Bensons for Beds across retail and digital touchpoints.

Client

Bensons for Beds

Services

Brand Identity Design System Retail Design Digital Design Brand Guidelines

Sector

Retail

Agency

Whippet, London

Bensons for Beds

Challenge

Refresh a well-established retail brand with a contemporary identity that strengthened recognition and consistency.

Refresh a well-established retail brand with a contemporary identity that strengthened recognition and consistency.

Refresh a well-established retail brand with a contemporary identity that strengthened recognition and consistency.

Approach

Build a cohesive visual system using rounded forms, flexible colour and warmer lifestyle photography.

Build a cohesive visual system using rounded forms, flexible colour and warmer lifestyle photography.

Build a cohesive visual system using rounded forms, flexible colour and warmer lifestyle photography.

Solution

Delivered a scalable identity that unified retail, digital, campaigns and product launches.

Delivered a scalable identity that unified retail, digital, campaigns and product launches.

Delivered a scalable identity that unified retail, digital, campaigns and product launches.