The refreshed identity strengthened brand recognition and created a scalable visual system that continues to support Bensons across campaigns, retail and digital.
Client
Bensons for Beds
Role
Brand Identity Photography Direction Brand Guidelines
Sector
Retail
Agency
Whippet, London
The brand identity was based around a flexible visual system inspired by the colours and calmness of the natural world.
Warmer tones, softer graphic elements and candid lifestyle photography created a more approachable brand identity, while the rounded typography inspired a distinctive set of graphic shapes and wayfinding devices that gave the brand a consistent, recognisable presence across retail.
