Westpac Side Gigs

Backing the next generation of side hustlers

Client

Westpac

Services

Identity Design Pitch Creative Logo Development Print & Digital Design

Sector

Finance

Agency

Switch Creative

Settl property marketing

Challenge

Create pitch creative for a Westpac initiative designed to support the next generation of side hustlers.

Create pitch creative for a Westpac initiative designed to support the next generation of side hustlers.

Approach

Developed a brand logo connected to the Westpac masterbrand, alongside sub-category marks, print collateral and digital executions.

Developed a brand logo connected to the Westpac masterbrand, alongside sub-category marks, print collateral and digital executions.

Solution

Delivered a flexible identity system that made the idea feel credible, useful and ready to scale across campaign touchpoints.

Delivered a flexible identity system that made the idea feel credible, useful and ready to scale across campaign touchpoints.