UniBank

The project involved creating a visual identity from the ground up — developing key brand elements including the wordmark, colour palette, typography, photography style, and supporting graphics. Rounded forms from the logo informed the wider design system, shaping iconography and a square graphic device used to frame content and add depth. A responsive microsite was also designed, with a strong focus on accessibility, user journey, and consistency across devices. Delivered in close collaboration with stakeholders, brand strategists, and copywriters, the work culminated in a comprehensive set of brand guidelines.