Johnnie Walker

Evolving an icon for retail impact

Client

Diageo

Services

Brand Asset Development Logo Design Campaign Development In-store POS Retail Guidelines

Sector

Retail

Agency

RPM London

Johnnie Walker retail campaign

Challenge

Increase Johnnie Walker’s impact in retail while supporting the Keep Walking launch campaign.

Increase Johnnie Walker’s impact in retail while supporting the Keep Walking launch campaign.

Approach

Developed the Walking Man as a standalone brand asset, then applied it across POS, retail guidelines and 3D elevations.

Developed the Walking Man as a standalone brand asset, then applied it across POS, retail guidelines and 3D elevations.

Solution

Created a stronger in-store brand device that improved recognition and gave the campaign a clear retail presence.

Created a stronger in-store brand device that improved recognition and gave the campaign a clear retail presence.