The project achieved strong cut-through in-store, with the standalone walking man becoming a distinctive and recognisable brand mark in its own right.
Client
Johnnie Walker
Role
Brand Asset Development Logo Development Campaign Development In-store POS Retail Guidelines
Sector
Retail
Agency
RPM London
Taking the ATL creative as a starting point, I translated Johnnie Walker’s communications into a distinctive retail experience. By separating the iconic Striding Man from the wordmark, I created a standalone brand asset designed to drive greater impact and recognition in a fast-paced retail environment.
The system was rolled out across high-impact window displays, shelf-level POS and a suite of best-practice guidelines.
