Hyundai Eco-Gro Initiative

A sustainability campaign encouraging Hyundai owners to update their details, with every update funding the planting of a tree.

Created to encourage Hyundai customers to update their details while supporting a meaningful sustainability initiative.

Client

Hyundai

Services

Art Direction Campaign Design Print Design UI Design

Sector

Retail

Agency

Affinity Media

Challenge

Encourage customers to update their contact details while communicating Hyundai’s commitment to sustainability through a meaningful incentive.

Encourage customers to update their contact details while communicating Hyundai’s commitment to sustainability through a meaningful incentive.

Encourage customers to update their contact details while communicating Hyundai’s commitment to sustainability through a meaningful incentive.

Approach

Develop a cohesive print and digital campaign using natural imagery, clean typography and a simple customer journey.

Develop a cohesive print and digital campaign using natural imagery, clean typography and a simple customer journey.

Develop a cohesive print and digital campaign using natural imagery, clean typography and a simple customer journey.

Solution

Designed a DL leaflet, landing page and confirmation experience that delivered a consistent campaign across physical and digital touchpoints.

Designed a DL leaflet, landing page and confirmation experience that delivered a consistent campaign across physical and digital touchpoints.

Designed a DL leaflet, landing page and confirmation experience that delivered a consistent campaign across physical and digital touchpoints.