Welsh Lamb & Beef

Championing local Welsh produce

Client

Hybu Cig Cymru

Services

Campaign Design & Direction

Sector

Retail

Agency

Golley Slater

Challenge

Promote Welsh Lamb and Beef as quality local produce with strong campaign appeal.

Promote Welsh Lamb and Beef as quality local produce with strong campaign appeal.

Approach

Created campaign design and direction that celebrated provenance, appetite appeal and the value of choosing local.

Created campaign design and direction that celebrated provenance, appetite appeal and the value of choosing local.

Solution

Delivered a confident campaign look that supported Hybu Cig Cymru’s wider retail and awareness activity.

Delivered a confident campaign look that supported Hybu Cig Cymru’s wider retail and awareness activity.