Goldmate Property Group

A unified identity for a growing group

Client

Goldmate Property Group

Services

Brand Development Brand Guidelines Stationery & Packaging Store Advertising OOH Website Design

Sector

Property

Agency

Traffic Brand Agency

Goldmate brand identity

Challenge

Unify Goldmate’s FX, funds management and property divisions while letting each one stand apart.

Unify Goldmate’s FX, funds management and property divisions while letting each one stand apart.

Approach

Developed a flexible brand architecture around a modern boomerang symbol, with distinct logos and colours for each division.

Developed a flexible brand architecture around a modern boomerang symbol, with distinct logos and colours for each division.

Solution

Created a cohesive identity system spanning sub-branding, website, guidelines and copywriting.

Created a cohesive identity system spanning sub-branding, website, guidelines and copywriting.