Eric Prydz

A typographic mark for the main stage

Client

Eric Prydz

Services

Logo Design

Sector

Music

Agency

Direct Client

Eric Prydz Black Dice

Challenge

Create a distinctive typographic mark for Eric Prydz’s Black Dice Vegas residency.

Create a distinctive typographic mark for Eric Prydz’s Black Dice Vegas residency.

Approach

Explored bold, graphic letterforms with a minimal visual language suited to nightlife, performance and promotion.

Explored bold, graphic letterforms with a minimal visual language suited to nightlife, performance and promotion.

Solution

Delivered a sharp, memorable logo mark that gave the residency a clear identity across digital and event materials.

Delivered a sharp, memorable logo mark that gave the residency a clear identity across digital and event materials.

Collaborators: Liam Tomaszewski